Press Releases
Journey to Optimization Book Released
“If you’re looking for a guide to transform your organization from its current state to a highly optimized, high-performing entity, look no further. In Journey to Optimization, Hutcherson brings together his extensive expertise from both commercial and federal sectors to deliver the powerful methodology of Organizational Optimization.” – Technology Executive
June 26, 2025
Journey to Optimization is a sequel and comprehensive guide that builds upon the foundational concepts introduced in the 2014 book Organizational Optimization. This book explores advanced strategies and technologies, including artificial intelligence, to help organizations enhance their effectiveness and efficiency. It addresses critical challenges related to strategic execution, performance improvement, and budget management, emphasizing the importance of aligning strategies, executing them effectively, and embracing transformative processes to drive growth and success.
The book’s methodology is adaptable and applicable across a wide range of organizational contexts, from multinational corporations to startup ventures, urban municipalities to sports teams, and military institutions to government agencies. Its versatility makes it an essential resource for leaders and professionals seeking to improve organizational performance and achieve sustainable growth.
Research reveals that 75% of leaders fail because they lack a structured framework for strategy execution. Without such a system, leaders are left navigating blindly, unable to fulfill their responsibility to deliver measurable results. A robust “Strategy Execution” framework is vital for turning strategic visions into successful outcomes.Journey to Optimizationprovides this much-needed framework, empowering leaders—whether CEOs, mayors, governors, or presidents—to implement and execute their strategies effectively
By leveraging the principles of Organizational Optimization,Journey to Optimization serves as a roadmap for organizations striving to achieve peak performance and long-term prosperity.
New Book Introduces Organizational Optimization
“A remarkable book on finding your azimuth and getting on the right path to optimize any organization. It is a bright laser that cuts across the murky world of organizational improvement and enlightens all of us leaders who continuously look for the best way forward for our organizations.” – Retired Military Leader
January 1, 2015
At a time of severe fiscal constraints under the threat of looming forced budget cuts to the military, federal agencies, cities and companies, a new organizational improvement methodology is being introduce in the new book “Organizational Optimization”. There is a continuous pressure on leaders to provide better services and improve financial value for its shareholders and citizens. How can organizations get the biggest strategic bang for their budgetary buck?
Organizational Optimization is a new way of strategically optimizing your organization, not just improving it. Author, Robert Hutcherson, presents the new methodology and breaks down each potential category of optimization. It holistically assesses your organization in its current state, typically reactive and presents a path to a proactive agile future state. Organizational Optimization sets the path for strategic alignment and optimum execution throughout the organization.
The methodology is applicable to any type of organization whether an international conglomerate, a federal agency, a city, a professional sports team or an entrepreneurial organization looking to optimize their true potential. Regardless of past improvement endeavors, organizational optimization guarantees getting you the biggest bang for your budgetary buck.
About the Books
Journey to Optimization Book
Journey to Optimization is a sequel and comprehensive guide that builds upon the foundational concepts introduced in the 2014 book Organizational Optimization. This book explores advanced strategies and technologies, including artificial intelligence, to help organizations enhance their effectiveness and efficiency. It addresses critical challenges related to strategic execution, performance improvement, and budget management, emphasizing the importance of aligning strategies, executing them effectively, and embracing transformative processes to drive growth and success.
The book’s methodology is adaptable and applicable across a wide range of organizational contexts, from multinational corporations to startup ventures, urban municipalities to sports teams, and military institutions to government agencies. Its versatility makes it an essential resource for leaders and professionals seeking to improve organizational performance and achieve sustainable growth.
Research reveals that 75% of leaders fail because they lack a structured framework for strategy execution. Without such a system, leaders are left navigating blindly, unable to fulfill their responsibility to deliver measurable results. A robust “Strategy Execution” framework is vital for turning strategic visions into successful outcomes.Journey to Optimization provides this much-needed framework, empowering leaders—whether CEOs, mayors, governors, or presidents—to implement and execute their strategies effectively. By leveraging the principles of Organizational Optimization,Journey to Optimizationserves as a roadmap for organizations striving to achieve peak performance and long-term prosperity.
Organizational Optimization Book
Organizations are constantly trying to figure out how to improve and do more with less, especially with today’s budgetary pressures. We must not only find a way to improve our companies and countries, but we must find a way to optimize them. How do we get the biggest strategic bang for our budgetary buck? There is a continuous pressure on leaders to improve margins and provide better financial value for its shareholders and citizens.
Organizational Optimization is the new way to look at your organization, assess its current health and optimize its future potential. Its purpose is to strategically align the organization, optimize the execution of its strategy, and culturally set the stage for growth and prosperity. It can be applied to any type of organization whether an international conglomerate, a federal agency, a city, a professional sports team or an entrepreneurial organization looking to optimize their true potential.
Organizational Optimization Framework
• Strategic Optimization
• Performance Optimization
• Process Optimization
• Improvement Optimization
• Resource Optimization
• Financial Optimization
• Systems Optimization
• Knowledge Optimization
• Relationship Optimization
• Innovation Optimization
• Cultural Optimization
• Market Optimization
• World-Class Optimization
About the Author
Robert Hutcherson is a recognized authority in organizational improvement, with a distinguished career spanning over four decades. Since the 1980s, he has advised a wide array of clients across commercial industries and federal agencies, consistently driving transformative results. Among his most notable achievements is leading the largest Lean Six Sigma deployment in U.S. Army history—an initiative that earned multiple Pentagon-level awards and contributed to enterprise-wide savings exceeding $4 billion.
Robert is the founder and owner of Optimize Consulting, a service-disabled veteran-owned business established in 2010. Motivated by the persistent underperformance of traditional improvement efforts, he created Optimize to champion a new standard: moving beyond incremental gains toward full-spectrum optimization. His firm is dedicated to helping organizations strategically align for maximum efficiency and effectiveness.
Journey to Optimization is the follow-up book to Organizational Optimization published in 2014. Robert wanted to provide a pathway for organizations interested in adopting the Organizational Optimization methodology in becoming a more strategically effective and efficient organization.
With a global perspective shaped by his international upbringing—born in Zaragoza, Spain, in 1961—and bilingual fluency, Robert has applied his optimization philosophy across a diverse range of sectors. His work has influenced municipalities, state and national governments, businesses, sports teams, and other organizational entities.
A proud veteran of the U.S. Air Force, Robert is also committed to lifelong learning. He holds a bachelor’s degree in industrial technology, a master’s in business management, and is currently pursuing a Ph.D. to further expand his expertise in strategic execution and organizational excellence.
Contact Us
Get your initial assessment Today!
Is your organization in need of optimization?
Get more information about our services or schedule an initial assessment with one of our consultants by contacting us through our web form.